Age of Context

A new book just out,  “Age of Context: Mobile, Sensors, Data and the Future of Privacy” is full of key insights about how “wearable computing” and a sensor laden world of objects is going to,  and IS,  changing the world in which we interact (or rather,  the way we experience that world.)  While many “older Americans” are amongst the least comfortable with computer technology,  this demographic is also one of technology’s most significant benefactors,  which is only going to be a more increasingly obvious fact.

Most of us has seen the  iconic “I’ve fallen and I can’t get up”  commercial for various companies like “Life Alert”.  But the ways in which we can keep tabs on those around us,  even those far away,  have been on the rise due to mobile devices.”Face- to-face apps such as Hangouts and Facetime,  easy quick texting,  complete with voice transcribing of text messages (a feature I just recently found was easy to do on my latest phone),  the ease with which we can quickly “sense”  what is happening with parents, children,  friends,  and co-workers,  have been advancing by leaps and bounds as computers and sensors continue to get smaller and thus , more easily attached and “connected”  to the “cloud” which grows around us.  That “cloud” makes a world of data available to us,  and our devices constantly tell our personal cloud about what we’re buying and listening to and watching,  and allowing our selected friends to be able to see the same things.   Google Glass is only the beginning of the ways in which the computers we have will increasingly become the computers we wear or keep with us.

Someday soon (it’ll be here before we know it) ,  things such as will be jacked in in many different ways that will enhance the finding of Senior Discounts in many additional and increasingly easier ways.  Location information is already included to help our iPhone App users search their nearby offers.  As the “Senior Discount” cloud expands,  we’ll be looking for ways for you to be able to tell us more about the kinds of discounts you tend to use the most,  and even ones that you may not have been aware were out there for people over 50,  for things you tend to shop for.  This will grow as businesses and social media collaborate toward standards in shopping data that consumers want to be known in order to have appropriate products brought to them for their consideration.  It’s an interesting and exciting future ahead that will be driven more by customer behavior than by the best guesses of marketers and advertisers.  Even the advertisers will learn how to be come more customer-centric and be able to respond to what their customers or potential customers are already telling us about who they are,  where they are,  and what they’re looking for,  at any time.

(Image above is from Age of Context Book Launch with Robert Scoble and Shel Israel on Google Plus)